PRE-CONFERENCE WORKSHOP

The Pre-Conference Workshop will be held

Wednesday, June 25
The Westin Hotel
10:30am - 4:30pm
Lunch will be provided for workshop participants.

Enrollment or Enrolment: Implementing SEM in the Canadian Context

This pre-conference workshop, aimed at both new and seasoned Canadian enrolment management practitioners and leaders, explores the emergence of SEM in Canada and how its application has both replicated and differed from practices in U.S.-based institutions. Beginning with an exploration of shifts in the Canadian post-secondary landscape we will review SEM concepts and strategies and determine how and why we have approached SEM differently. We will examine a number of key areas such as enrolment data and demographic analysis, international and domestic recruitment, accessibility for underrepresented groups, financial aid, admissions policies, academic success strategies, student support services, organizational structures, and assessment and accountability measures. Best practices will be shared and participants will have an opportunity for dialogue and discussion of emerging issues.

SUSAN GOTTHEIL, M.A., Mount Royal College Susan Gottheil has over 29 years of leadership experience in the Canadian postsecondary sector. She is now helping Mount Royal to implement a strategic enrolment management initiative as it evolves from a college to an undergraduate degree granting institution. Ms. Gottheil previously held senior enrolment management and student affairs positions at Carleton University and taught for nearly a decade at Vanier College Cegep in Montreal.

CLAYTON SMITH, Ed.D, University of Windsor Clayton Smith has 25 years of broad experience in enrolment management in both Canada and the United States. He currently serves as Vice-Provost, Students & Registrar at the University of Windsor. Dr. Smith has served as an enrolment management consultant in the U.S., Canada and abroad, and is a frequent conference presenter on enrolment management topics.